Brand Guidelines
Typography
A typeface does more than simply convey the written word when used in a thoughtful and consistent manner—it creates a sense of personality and tone on all Casa communications. Casa’s typeface, Avenir, has been specifically selected for legibility and accessibility across all mediums. The font family creates a unique and ownable look and feel, even in cases where imagery and color may be absent, typography immediately helps project the Casa brand.
Avenir is the sole typeface that must be used on all Casa communications. Avenir has a wide variety of weights that can be used for headlines, subheads, body copy, captions, etc. The five weights seen on the right provide the variety needed for virtually any need. Please do not use weights other than those shown.
