Brand Guidelines
Logo
The Casa logo consists of three elements: the “mark”, which represents a group of women supporting each other, the logotype with the word Casa, and the identifier line “Treatment Center for Women”. As a logo these three elements should never be manipulated nor separated from each other. The logo mark is an exception in that it can be used alone as art in specific situations where the lock-up is undesirable.
Tagline
The Casa logo “Hope | Transformation | Recovery” has a standard lockup seen at right. It may not be altered or manipulated. The tagline may be used separately from the Mark and Logotype lock-up in specific situations. Care should be taken that the font, vertical rules, and overall style should remain constant whether used alone or in the lock-up shown.
Logotype
The Casa logotype has a standard lockup. It may be used with or without tagline. It may not be altered or manipulated. Care should be taken that the font, vertical rules, and overall style should remain constant whether used alone or in the lock-up shown.
Logomark
The Casa logomark has a standard lockup seen to the right. It may not be altered or manipulated. Care should be taken to ensure that the logomark is not stretched or distorted.
Clear space
To maintain optimum legibility, a clear space equal to that of the capital “C” must be observed at all times. No other elements (typography, imagery, logos) may appear within the clear space denoted by the area seen to the right.
Minimum size
Minimum sizes have been established, whereby the printed logotype may not appear any smaller than 1.5” in width, the minimum size for digital usage is 111 pixels.
Color variations
Whenever possible, the Casa logo should appear in full color on a very light or very dark background. Either usage is acceptable as long as careful consideration is made to ensure maximum contrast is maintained. In cases where use of the full-color logotype is not possible or would be impractical the one-color, or one-color reverse version may be used. Again, careful consideration as to maximum contrast should guide your decision on which version to invite others.
