The Casa Identity has been designed to express the core values of the organization. Through the specific use of color, typography, photography, and illustrative elements, the brand elements carefully combine to convey the overall mission and vision of Casa Treatment Center for Women.

By following these guidelines faithfully, you help ensure that all communications project a consistent “personality and tone” to Casa’s various audiences. Keep in mind that the brand is much more than simply the logo. Each element of the brand works in concert to tell Casa’s story, so it’s vitally important that careful attention is paid to how every facet is used.

Core Values

It takes a community of support for women to successfully recover from addiction.

Our community is guided by values that promote healing, transformation, and

recovery for the women we serve and their families. Our values are:

A community of sisterhood and family

• Quality and ethical services
• A safe and compassionate environment
• Acceptance and forgiveness
• Accountability and gratitude
• Empathy, encouragement, and empowerment